![]() When you’re making stuff to release on streaming services, you have to think: are people going to listen for five minutes? Probably not. “The necessity of grabbing people’s attention straight away, and maintaining that, is really important. “When I was studying at uni, one of the things we spoke about was people’s attentiveness through the digital revolution, how it has shortened,” he explains from his studio in Kettering, Northamptonshire. When you’re making stuff for streaming, you have to think: are people going to listen for five minutes? Probably not goddard.Īnd there is goddard., a fan of august drum’n’bass labels Hospital and Ram in his teens, who makes soulful vocal tracks that seem aimed squarely at the dancefloor, but which clock in at pop-single length hardly anything he does exceeds three minutes. There is Vierre Cloud, a 20-year-old Australian catapulted to online ubiquity when a Fortnite gamer used one of his tracks as the closing music on his YouTube videos And Nia Archives, a half-Jamaican, Yorkshire-born singer/producer/DJ who claims inspiration from Roni Size, Remarc and Lemon D, writes tracks that deal with mental health and body dysphoria, has been outspoken in her attempts to attract more women of colour into the drum’n’bass scene and shows every sign of becoming a breakout star. There are emo-seeming types with manga illustrations instead of artist photos, lots of Xs and Vs in their names and song titles that one assumes are tongue-in-cheek: xxtarlit has an online mix called Bad Goth Bitch Music To Cut/Worship Lucifer To. There’s PinkPantheress, the bedroom producer and chart star whose track Reason has done much to break the genre open to a gen Z fanbase. There are hyperpop-adjacent artists welding super-fast breaks to four-to-the-floor kick drums. There are indie bands dabbling in drum’n’bass, not least Porij, with the wispy My Bloody Valentine-esque single Figure Skating. ![]() That notwithstanding, the sheer volume and variety of artists wedded to 175bpm breakbeats seems striking. ![]() There are latterday two-step garage producers, people dabbling in trance, old-fashioned hardcore and even the occasional appearance from venerable electronic artists including Aphex Twin. Less obviously adjacent to the fromagerie, there are the artists whose work finds its way on to Spotify’s Planet Rave playlist, apparently the fastest-growing playlist on the platform among 18- to 24-year-olds.
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